Q. How to load content while scrolling any website?
A. jScroll is a jQuery plugin for infinite scrolling. Infinite scrolling; also known as lazy loading, endless scrolling, autopager, endless pages, etc.; is the ability to load content via AJAX within the current page or content area as you scroll down. The new content can be loaded automatically each time you scroll to the end of the existing content, or it can be triggered to load by clicking a navigation link at the end of the existing content. (Ref: http://jscroll.com/ )